This week is Part Two of our Generation X-pert conversation with Laurie Haelen, Sr. Vice President, Team Leader and Wealth Advisor for Canandaigua National Bank. (You can check out Part
Continue readingMonth: September 2017
Generation X and Finance: Meet Generation X-pert Laurie Haelen
Our Generation X-pert series continues with Laurie Haelen, Sr. Vice President, Team Leader and Wealth Advisor for Canandaigua National Bank. I first met Laurie when I was a marketing manager for
Continue readingFour Reasons Brands Don’t Market to GenX (and One Big Reason Why They Should)
I wrote in an earlier post about an experience I had regarding a Fidelity commercial’s use of The Special’s “A Message to You Rudy”. Yes, I was caught off guard
Continue readingFive GenX Business Leaders You’ve Never Heard Of (and at least three that you definitely have)
I like Mark Zuckerberg. I really do. He seems like a bright, thoughtful guy, and it’s because of him (and his college buds) that I can know what my retired
Continue readingManagement in Action: Managing Rock Stars
They’re strategic thinkers who can also execute. They’re passionate about their work. They beat every deadline. They have a positive attitude and a commitment to the organization. They are the
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