In an earlier post, I wrote about how Generation X was largely ignored by marketers because of their cohort size, specific tastes and lack of buying power. Could that be
Continue readingMonth: February 2018
How the latchkey generation fought for work-life balance—and lost
As Generation X came of age, they were described as many things: slackers, disaffected and apathetic. But one descriptor stands out and may well be the motivation for the societal
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