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The GenX Manager

New leadership for a multigenerational workforce

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Category: Uncategorized

January 25, 2019 Generation X / Latest Post / Uncategorized

Don’t You Forget About Me

Earlier this month, CBSN Live, in a story about Millennials, displayed a graphic that defined the generations of people born between 1928 and present day.  Listed were: the Silent Generation

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October 26, 2018 Generation X / Latest Post / Marketing / Recent Posts / Uncategorized

Grapes, Soup, and Selling to Generation X

Marketing is my day job, so when I am not geeking out on generational dynamics, I keep a sharp eye on what is happening in the world of advertising. This

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April 13, 2018 Latest Post / Uncategorized

Why Your Generation’s Music is the Best, According to Science

It was after midnight on a Sunday in 1991. I know this because I was watching MTV’s 120 Minutes, a two-hour show dedicated to alternative music videos that ran midnight

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February 16, 2018 Generation X / Latest Post / Recent Posts / Uncategorized

The big winner on Super Bowl Sunday? Generation X

In an earlier post, I wrote about how Generation X was largely ignored by marketers because of their cohort size, specific tastes and lack of buying power. Could that be

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Heidi Marcin Photo
Heidi Marcin wasn't alive when Kennedy was shot, can vividly remember the Berlin Wall coming down, and doesn't care much for avocado toast. In other words, she is Generation X all the way.

Recent Posts

  • Peace Out, For Now
  • Don’t You Forget About Me
  • New Level, New Devil
  • The Gifts that Keeps on Giving
  • A GenX Thanksgiving

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