Earlier this month, CBSN Live, in a story about Millennials, displayed a graphic that defined the generations of people born between 1928 and present day. Listed were: the Silent Generation
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Grapes, Soup, and Selling to Generation X
Marketing is my day job, so when I am not geeking out on generational dynamics, I keep a sharp eye on what is happening in the world of advertising. This
Continue readingWhy Your Generation’s Music is the Best, According to Science
It was after midnight on a Sunday in 1991. I know this because I was watching MTV’s 120 Minutes, a two-hour show dedicated to alternative music videos that ran midnight
Continue readingThe big winner on Super Bowl Sunday? Generation X
In an earlier post, I wrote about how Generation X was largely ignored by marketers because of their cohort size, specific tastes and lack of buying power. Could that be
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