Marketing is my day job, so when I am not geeking out on generational dynamics, I keep a sharp eye on what is happening in the world of advertising. This
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Four Reasons Brands Don’t Market to GenX (and One Big Reason Why They Should)
I wrote in an earlier post about an experience I had regarding a Fidelity commercial’s use of The Special’s “A Message to You Rudy”. Yes, I was caught off guard
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