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The GenX Manager

New leadership for a multigenerational workforce

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Category: Marketing

October 26, 2018 Generation X / Latest Post / Marketing / Recent Posts / Uncategorized

Grapes, Soup, and Selling to Generation X

Marketing is my day job, so when I am not geeking out on generational dynamics, I keep a sharp eye on what is happening in the world of advertising. This

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September 15, 2017 Generation X / Marketing

Four Reasons Brands Don’t Market to GenX (and One Big Reason Why They Should)

I wrote in an earlier post about an experience I had regarding a Fidelity commercial’s use of The Special’s “A Message to You Rudy”. Yes, I was caught off guard

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Heidi Marcin Photo
Heidi Marcin wasn't alive when Kennedy was shot, can vividly remember the Berlin Wall coming down, and doesn't care much for avocado toast. In other words, she is Generation X all the way.

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