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The GenX Manager

New leadership for a multigenerational workforce

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Category: Generation X

October 6, 2017 Generation X / Generation X Management / Recent Posts

Looking to improve corporate culture? Get GenX involved.

“Culture eats strategy for breakfast.” This oft-repeated pithy quote from business guru Peter Drucker might cause you to roll your eyes if it weren’t so damn true. Newsflash: in addition

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September 29, 2017 Generation X / Generation X Management / Leadership / Management / Money / Recent Posts

Generation X and Finance: Generation X-pert Laurie Haelen (Part Two)

This week is Part Two of our Generation X-pert conversation with Laurie Haelen, Sr. Vice President, Team Leader and Wealth Advisor for Canandaigua National Bank. (You can check out Part

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September 22, 2017 Baby Boomers / Generation X / Generation X Management / Leadership / Management / Millennials / Money / Recent Posts

Generation X and Finance: Meet Generation X-pert Laurie Haelen

Our Generation X-pert series continues with Laurie Haelen, Sr. Vice President, Team Leader and Wealth Advisor for Canandaigua National Bank. I first met Laurie when I was a marketing manager for

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September 15, 2017 Generation X / Marketing

Four Reasons Brands Don’t Market to GenX (and One Big Reason Why They Should)

I wrote in an earlier post about an experience I had regarding a Fidelity commercial’s use of The Special’s “A Message to You Rudy”. Yes, I was caught off guard

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September 8, 2017 Generation X / Generation X Management / Leadership / Management / Recent Posts

Five GenX Business Leaders You’ve Never Heard Of (and at least three that you definitely have)

I like Mark Zuckerberg. I really do. He seems like a bright, thoughtful guy, and it’s because of him (and his college buds) that I can know what my retired

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August 25, 2017 Generation X / Generation X Management / Leadership / Management / Recent Posts

GenX and EQ

I’ve been working in marketing for nearly 20 years and have been a manager of people for 15 of those. During that time, I’ve done my best to keep tabs

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August 18, 2017 Generation X Management / Leadership / Millennials / Recent Posts

Generation X and the Arts: Meet Generation X-pert Sabra Crockett (Part 2)

This week is Part Two of our Generation X-pert conversation with Sabra Crockett, owner of Sabra Lynne Decorative Painting, LLC in Louisville, KY. (You can check out Part One here).

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August 11, 2017 Generation X Management / Leadership / Millennials / Recent Posts

Generation X and the Arts: Meet Generation X-pert Sabra Crockett

  In this first post of our Generation X-pert series, I am pleased to introduce you to Sabra L. Crockett. Currently, Sabra is the owner of Sabra Lynne Decorative Painting,

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August 4, 2017 Generation X / Generation X Management / Millennials / Recent Posts

Two for one: Matching Millennial Workers with GenX Mentors

An earlier post on TheGenXManager.com mentioned mentoring as a way to further engage Generation X employees. For organizations looking to cultivate a leadership mindset in mid-level GenX managers—and pass on

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July 28, 2017 Baby Boomers / Generation X / Generation Z / Millennials / Recent Posts

Living on the edge: Xennials and others

  As both a language lover and marketing professional, I love when a new made-up word takes hold. Last month, there was huge media coverage of the term “Xennial”–coined to

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Heidi Marcin Photo
Heidi Marcin wasn't alive when Kennedy was shot, can vividly remember the Berlin Wall coming down, and doesn't care much for avocado toast. In other words, she is Generation X all the way.

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