Our Generation X-pert series continues with Laurie Haelen, Sr. Vice President, Team Leader and Wealth Advisor for Canandaigua National Bank. I first met Laurie when I was a marketing manager for
Continue reading »Category: Generation X
Four Reasons Brands Don’t Market to GenX (and One Big Reason Why They Should)
I wrote in an earlier post about an experience I had regarding a Fidelity commercial’s use of The Special’s “A Message to You Rudy”. Yes, I was caught off guard
Continue reading »Five GenX Business Leaders You’ve Never Heard Of (and at least three that you definitely have)
I like Mark Zuckerberg. I really do. He seems like a bright, thoughtful guy, and it’s because of him (and his college buds) that I can know what my retired
Continue reading »GenX and EQ
I’ve been working in marketing for nearly 20 years and have been a manager of people for 15 of those. During that time, I’ve done my best to keep tabs
Continue reading »Generation X and the Arts: Meet Generation X-pert Sabra Crockett (Part 2)
This week is Part Two of our Generation X-pert conversation with Sabra Crockett, owner of Sabra Lynne Decorative Painting, LLC in Louisville, KY. (You can check out Part One here).
Continue reading »Generation X and the Arts: Meet Generation X-pert Sabra Crockett
In this first post of our Generation X-pert series, I am pleased to introduce you to Sabra L. Crockett. Currently, Sabra is the owner of Sabra Lynne Decorative Painting,
Continue reading »Two for one: Matching Millennial Workers with GenX Mentors
An earlier post on TheGenXManager.com mentioned mentoring as a way to further engage Generation X employees. For organizations looking to cultivate a leadership mindset in mid-level GenX managers—and pass on
Continue reading »Living on the edge: Xennials and others
As both a language lover and marketing professional, I love when a new made-up word takes hold. Last month, there was huge media coverage of the term “Xennial”–coined to
Continue reading »Three things Boomers can teach GenX and Millennials at work
Decades ago, there were dire warnings about the crisis that would be caused by Baby Boomers retiring en masse. The crisis was averted, thanks in no small part to another
Continue reading »Management in Action: The Power of No
In my current job, I have a saying: “We’ll never run out of ideas.” I work with a lot of very bright, creative people and while I really believe this
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