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The GenX Manager

New leadership for a multigenerational workforce

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Category: Recent Posts

November 17, 2017 Generation Z / Recent Posts

Selling College to Generation Z

Greetings from the American Marketing Association’s Symposium for the Marketing of Higher Education in beautiful Atlanta. Thirteen hundred higher ed marketing and communications professionals have gathered to learn and share

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November 10, 2017 Employee Engagement / Millennials / Recent Posts / Work/Life Integration

But Millennials want different things, right?

I love Jeopardy. Growing up, I would play along with my parents, always relishing the few times I was able to beat Mom or Dad. These days I still try

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October 20, 2017 Baby Boomers / Generation X / Lifestyle / Millennials / Recent Posts / Work/Life Integration

The Side Hustle: Not Just for Millennials

Say hello to the side hustle. Not to be confused with “a second job”, the side hustle is more than just a way to make some extra cash. It’s also

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October 13, 2017 Generation X Management / Management / Recent Posts

GenX Management In Action: Staying Motivated

I recently attended a leadership development session about leading high performing teams. During the session, the facilitator put up a slide with a wide variety of famous people known for

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October 6, 2017 Generation X / Generation X Management / Recent Posts

Looking to improve corporate culture? Get GenX involved.

“Culture eats strategy for breakfast.” This oft-repeated pithy quote from business guru Peter Drucker might cause you to roll your eyes if it weren’t so damn true. Newsflash: in addition

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September 29, 2017 Generation X / Generation X Management / Leadership / Management / Money / Recent Posts

Generation X and Finance: Generation X-pert Laurie Haelen (Part Two)

This week is Part Two of our Generation X-pert conversation with Laurie Haelen, Sr. Vice President, Team Leader and Wealth Advisor for Canandaigua National Bank. (You can check out Part

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September 22, 2017 Baby Boomers / Generation X / Generation X Management / Leadership / Management / Millennials / Money / Recent Posts

Generation X and Finance: Meet Generation X-pert Laurie Haelen

Our Generation X-pert series continues with Laurie Haelen, Sr. Vice President, Team Leader and Wealth Advisor for Canandaigua National Bank. I first met Laurie when I was a marketing manager for

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September 8, 2017 Generation X / Generation X Management / Leadership / Management / Recent Posts

Five GenX Business Leaders You’ve Never Heard Of (and at least three that you definitely have)

I like Mark Zuckerberg. I really do. He seems like a bright, thoughtful guy, and it’s because of him (and his college buds) that I can know what my retired

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September 1, 2017 High Performers / Leadership / Management / Performance Management / Recent Posts

Management in Action: Managing Rock Stars

They’re strategic thinkers who can also execute. They’re passionate about their work. They beat every deadline. They have a positive attitude and a commitment to the organization. They are the

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August 25, 2017 Generation X / Generation X Management / Leadership / Management / Recent Posts

GenX and EQ

I’ve been working in marketing for nearly 20 years and have been a manager of people for 15 of those. During that time, I’ve done my best to keep tabs

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Heidi Marcin Photo
Heidi Marcin wasn't alive when Kennedy was shot, can vividly remember the Berlin Wall coming down, and doesn't care much for avocado toast. In other words, she is Generation X all the way.

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