Greetings from the American Marketing Association’s Symposium for the Marketing of Higher Education in beautiful Atlanta. Thirteen hundred higher ed marketing and communications professionals have gathered to learn and share
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But Millennials want different things, right?
I love Jeopardy. Growing up, I would play along with my parents, always relishing the few times I was able to beat Mom or Dad. These days I still try
Continue reading »The Side Hustle: Not Just for Millennials
Say hello to the side hustle. Not to be confused with “a second job”, the side hustle is more than just a way to make some extra cash. It’s also
Continue reading »GenX Management In Action: Staying Motivated
I recently attended a leadership development session about leading high performing teams. During the session, the facilitator put up a slide with a wide variety of famous people known for
Continue reading »Looking to improve corporate culture? Get GenX involved.
“Culture eats strategy for breakfast.” This oft-repeated pithy quote from business guru Peter Drucker might cause you to roll your eyes if it weren’t so damn true. Newsflash: in addition
Continue reading »Generation X and Finance: Generation X-pert Laurie Haelen (Part Two)
This week is Part Two of our Generation X-pert conversation with Laurie Haelen, Sr. Vice President, Team Leader and Wealth Advisor for Canandaigua National Bank. (You can check out Part
Continue reading »Generation X and Finance: Meet Generation X-pert Laurie Haelen
Our Generation X-pert series continues with Laurie Haelen, Sr. Vice President, Team Leader and Wealth Advisor for Canandaigua National Bank. I first met Laurie when I was a marketing manager for
Continue reading »Five GenX Business Leaders You’ve Never Heard Of (and at least three that you definitely have)
I like Mark Zuckerberg. I really do. He seems like a bright, thoughtful guy, and it’s because of him (and his college buds) that I can know what my retired
Continue reading »Management in Action: Managing Rock Stars
They’re strategic thinkers who can also execute. They’re passionate about their work. They beat every deadline. They have a positive attitude and a commitment to the organization. They are the
Continue reading »GenX and EQ
I’ve been working in marketing for nearly 20 years and have been a manager of people for 15 of those. During that time, I’ve done my best to keep tabs
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