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Category: Recent Posts

August 17, 2018 Generation X / Latest Post / Lifestyle / Management / Recent Posts

Four Free Tech Tools for the Trapper Keeper Generation

I got my first Trapper Keeper in fourth grade. I was obsessed with it. It had a rainbow on the cover and purple trim. I loved the sound of the

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August 3, 2018 Generation Z / Latest Post / Millennials / Recent Posts

Keep on Truckin’, Millennials

Millennials are accused of killing everything from cereal to chain restaurants to big box home improvement stores. True, the desires and expectations of this generation may be forcing some industries

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July 20, 2018 Baby Boomers / Generation X / Latest Post / Millennials / Recent Posts

Management in Action: Project Management Across the Generations

I am a project manager. Chances are, so are you. Project Manager is not my title. I am not a member of PMI nor do I have a degree in

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July 6, 2018 Baby Boomers / Latest Post / Recent Posts

The New Baby Boomer Retirement Trend: Not Retiring

I recall sitting in college classrooms in the mid-90s, carefully considering my professors’ warnings of the crisis that was awaiting us as soon-to-be college grads: Baby Boomers retiring en masse.

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June 22, 2018 Latest Post / Millennials / Recent Posts

Sorry Millennials, your 30s suck

Before I turned 40 in 2013, I thought I might really struggle with it. I know myself to be somewhat vain, and getting older was something that my younger self

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June 8, 2018 Generation X / Latest Post / Recent Posts

Generation Reboot

Depending on whom you ask, “Solo: A Star Wars Story” is either a stroke of genius or a colossal fail. At the time of publication, the movie has made about

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May 25, 2018 Generation X / Generation X Management / Latest Post / Recent Posts

Use your GenX superpowers to become a person of influence at work

Today, in 2018, social media influencer is an actual job title. It is a position that many aspire to. It looks easy—you just build a following, affiliate with some brands,

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May 11, 2018 Generation X / Generation X Management / Latest Post / Management / Recent Posts

GenX Management In Action: Step Away from the Keyboard

I have a reminder in my Outlook calendar for 9 AM Monday-Friday. The action? “Delete 100 emails.” You would think that after a week—two tops–I could delete the reminder, as

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March 16, 2018 Latest Post / Millennials / Recent Posts

Did you hear? You might be a Millennial.

Earlier this month, the Pew Research Center ruled that if you were born between 1981 and 1996 you are considered to be a Millennial. This is different from what the

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February 16, 2018 Generation X / Latest Post / Recent Posts / Uncategorized

The big winner on Super Bowl Sunday? Generation X

In an earlier post, I wrote about how Generation X was largely ignored by marketers because of their cohort size, specific tastes and lack of buying power. Could that be

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Heidi Marcin Photo
Heidi Marcin wasn't alive when Kennedy was shot, can vividly remember the Berlin Wall coming down, and doesn't care much for avocado toast. In other words, she is Generation X all the way.

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