Millennials? Sooo last decade… And yet, in 2018, the obsession with Millennials continues. For many, the term “Millennials” has become code for “all young people”. But going by Pew Research’s
Continue reading »Category: Generation Z
Keep on Truckin’, Millennials
Millennials are accused of killing everything from cereal to chain restaurants to big box home improvement stores. True, the desires and expectations of this generation may be forcing some industries
Continue reading »The Mass Shooting Generation
This was not the post that I had originally planned for this week. When I sat down to plan my content topics in December, there was no way I could
Continue reading »Selling College to Generation Z
Greetings from the American Marketing Association’s Symposium for the Marketing of Higher Education in beautiful Atlanta. Thirteen hundred higher ed marketing and communications professionals have gathered to learn and share
Continue reading »Living on the edge: Xennials and others
As both a language lover and marketing professional, I love when a new made-up word takes hold. Last month, there was huge media coverage of the term “Xennial”–coined to
Continue reading »Three things Boomers can teach GenX and Millennials at work
Decades ago, there were dire warnings about the crisis that would be caused by Baby Boomers retiring en masse. The crisis was averted, thanks in no small part to another
Continue reading »Next man up: Generation Z will save the world but probably kill television.
If you are tired of society’s obsession with Millennials (no more so than Millennials themselves, I assure you), then Generation Z is here to rescue you. Born between 1996 and
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