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The GenX Manager

New leadership for a multigenerational workforce

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Category: Generation Z

September 14, 2018 Generation Z / Latest Post / Management / Recent Posts

Is your workplace ready for Generation Z?

Millennials? Sooo last decade… And yet, in 2018, the obsession with Millennials continues. For many, the term “Millennials” has become code for “all young people”.  But going by Pew Research’s

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August 3, 2018 Generation Z / Latest Post / Millennials / Recent Posts

Keep on Truckin’, Millennials

Millennials are accused of killing everything from cereal to chain restaurants to big box home improvement stores. True, the desires and expectations of this generation may be forcing some industries

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March 30, 2018 Generation Z / Latest Post

The Mass Shooting Generation

This was not the post that I had originally planned for this week. When I sat down to plan my content topics in December, there was no way I could

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November 17, 2017 Generation Z / Recent Posts

Selling College to Generation Z

Greetings from the American Marketing Association’s Symposium for the Marketing of Higher Education in beautiful Atlanta. Thirteen hundred higher ed marketing and communications professionals have gathered to learn and share

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July 28, 2017 Baby Boomers / Generation X / Generation Z / Millennials / Recent Posts

Living on the edge: Xennials and others

  As both a language lover and marketing professional, I love when a new made-up word takes hold. Last month, there was huge media coverage of the term “Xennial”–coined to

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July 21, 2017 Generation X / Generation Z / Leadership / Management / Millennials / Recent Posts

Three things Boomers can teach GenX and Millennials at work

Decades ago, there were dire warnings about the crisis that would be caused by Baby Boomers retiring en masse. The crisis was averted, thanks in no small part to another

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May 11, 2017 Generation Z / Millennials / Recent Posts

Next man up: Generation Z will save the world but probably kill television.

If you are tired of society’s obsession with Millennials (no more so than Millennials themselves, I assure you), then Generation Z is here to rescue you. Born between 1996 and

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Heidi Marcin Photo
Heidi Marcin wasn't alive when Kennedy was shot, can vividly remember the Berlin Wall coming down, and doesn't care much for avocado toast. In other words, she is Generation X all the way.

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